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RSA Animate - Drive: the surprising truth about what motivates us - Daniel Pink

RSA Animate is a collection of 10 min cartoon-like animations on a whiteboard that partners with a synthesis of a conference given by renown academics in RSA Events. This series is put forward by the Royal Society of Arts (RSA), who aim at a 21st century enlightenment.  I first saw some of the short-film series while being in Cuba. I remember I was astonished by the amount of information they could compress in a 10 min talk. Then, I noticed that there was a great deal of post-processing after the 'natural' 30 min or so talk. Nonetheless, it is still amazing how they can manage to do it so smoothly. The animations deserve special attention. They are not only accompanying the talk but they actually supply complementary information, in terms of irony, cultural references, etc., while marking a step-by-step evolution of the speech in a better way than any slide show could do.

Here is an RSA Animate example on "Drive: the surprising truth about what motivates us", extracted from a conference given by Daniel Pink, lawyer, and business thinker -and by the way, chief speechwriter for Al Gore during his vice-presidency of the US. It explains what are the effective incentives to any slightly cognitive activity.  

Enjoy!


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